Join the Thunderclap!

You’ve probably asked yourself: What is Thunderclap?
 
 
Thunderclap is a new website that will allow you to join a group of people and tweet or post a facebook status in support of Dark is Beautiful at the  EXACT SAME TIME, creating a wave of attention. 
 
Imagine it to be a social network flashmob! 
 
So, follow the link below and click on Support with Facebook, Support with Twitter, Support with Tumblr – or all three! Then click the Add My Support button. 
 
 
 
On November 7th, a tweet or post will appear on your chosen social media platform urging people to sign the petition to end unfair advertising: change.org/darkisbeautiful

So get ready to make some more noise: https://www.thunderclap.it/projects/5918-dark-is-beautiful

Dear Malaysia, Will You Dare to Be Colour Blind?

By Sai Tharshini Varathan | A Dark is Beautiful Campaigner

I come from the wonderful and multicultural land of Malaysia. Malaysia is filled with diverse people that are generally friendly. But often, I get to hear a lot of painfully discriminatory comments because of my skin colour, I used to feel hurt and wondered what was so wrong in being dark? 

 
I was once told to go to the temple and pray for a new face; to ask the Goddess for a better and fairer complexion. Of everything I have been told about my skin colour, this was the comment that really hurt.

My family is an upper middle class family and I’ve been fortunate to always have their support. The one person who really helped me is my MOM. She instilled confidence in me. She taught me to stand tall and be the best. When people mocked the colour of my skin and discriminated against me, she taught me to say, “Thank You.” People stopped teasing as they couldn’t make me feel bad anymore and they didn’t get the reaction they wanted.

 
Now, when people offer me fairness creams, I do find it hurtful, but I have learned to say “No. I do not need it. I am happy being a dark person and I find being dark is something lovely”.
 

I want to tell the people in Malaysia, my people, that being dark is not something dirty, disgusting or unwanted. Dark can be elegant and pretty. Dark can be ambitious and proud. Dark can be studious and over achieving. Because it does not depend on how dark or how fair a person’s skin is.

Dear Malaysia, will you join me and dare to be colour blind?

Sai Tharishini Varathan is a 19 yrs old medical student from Malaysia. 
 
She loves to travel, make friends, and everything to do with science.
 
During her free time, she writes her own stories and wishes to publish them someday. She also loves to sing and participate in dramas.



The Old Has Gone, The New Has Come!

By Kavitha Emmanuel | Founder and Director of WOW


It’s amazing to see how the Dark is Beautiful Campaign has gone viral. The WOW team was taken by storm. We are grateful to all our supporters for standing up with us to address this age-old belief that ‘fair alone is beautiful’.

Yes, it was our initiative BUT it has now become YOUR campaign.We also thank those who have expressed opposing views and have criticized our methodology. You challenged us to think deeper. But the fact is that we are pioneers in this effort and have no precursors we can learn from. We learn from our own mistakes and are willing to take risks.

Our focus for the campaign remains the same: to address the toxic belief that a person’s worth is measured by the colour of their skin. We do not plan to delve into the reasons why this belief exists. We want to look beyond that and seek solutions to change prevalent attitudes against dark skin.

We are concerned about factors that endorse and propagate skin colour bias presently in our environment. However, our goal is not to point fingers but to rather instigate and inspire change. It’s time for a new wave of thinking towards skin colour. It’s time to redefine beauty. Not based on skin colour, but on a person’s innate worth.

We would like everyone to see the image of the Creator in all people irrespective of their gender, skin colour, caste or social standing. It’s time to change what we see on our TV screens. It’s time we change what we teach our children about their skin colour. It’s time to challenge what we traditionally see on our matrimonial columns.

As Miss America, Nina Davuluri said: let’s rise above colours! The time has come for a paradigm shift in our globalized world to embrace cultural, racial and skin colour diversity.

I have watched a commercial for a fairness product on TV that says: Dark is out, fair is in! 

But the Dark is Beautiful campaigners would like to say: “The old attitude towards skin colour is OUT; celebrating beauty beyond colouris in.” Colour correction not required anymore!

Click here to see petition
 
 



ABOUT THE AUTHOR
Kavitha Emmanuel is passionate about campaigning for issues concerning women, children and the underprivileged. She is the proud mother of WOW’s youngest champion, Ritika Emmanuel. 
 
Kavitha finds great fulfilment in helping women realize their dreams and live up to their full potential. She founded Women of Worth (WOW) with a vision to empower, train and motivate women to ‘Be the Best They can Be’. She is always looking for opportunities to create avenues for change that will make the world a better place for women.